Case Study: Soul Origin
Client: Soul Origin
With well over 100 stores across Australia Soul Origin is one of the fastest growing QSR franchise brands in Australia.
Soul Origin offers a wide range of healthy and delicious breakfast and lunch options.
The Project
Charged with taking the “whole” Soul origin menu & applying a chefs eye to each item from the soups to the salads.
Tweaking menu items to add flavour & consideration of COGs & seasonal supply.
The Challenge
With an incredibly diverse client base & massive distribution around the country, all menu updates & adjustments need to consider a wide variety of implications.
The Outcome
Very well received National launch to critical acclaim.
