Case Study: Soul Origin

Client: Soul Origin

With well over 100 stores across Australia Soul Origin is one of the fastest growing QSR franchise brands in Australia.
Soul Origin offers a wide range of healthy and delicious breakfast and lunch options.

The Project

Charged with taking the “whole” Soul origin menu & applying a chefs eye to each item from the soups to the salads.
Tweaking menu items to add flavour & consideration of COGs & seasonal supply.

The Challenge

With an incredibly diverse client base & massive distribution around the country, all menu updates & adjustments need to consider a wide variety of implications.

The Outcome

Very well received National launch to critical acclaim.