Case Study: GYG

Client: Guzman Y Gomez

An Australian multinational casual-dining and fast food restaurant chain, with over 200 stores in 4 countries, valued at 1.5bn.

The Project

Remove all nasties from menu, redevelop brand into “clean food”, substantiate the 100% clean claim with no added preservatives, flavours, colours or unacceptable additives.

The Challenge

Extensive menu with vast ingredient suite, worldwide team & 7000 employees.

The Outcome

Within 9 months our small NPD team redeveloped every item to be able to come under the clean food umbrella.